Thursday’s game against the Giants was a hearing success
At one time, NFC East games were among the most watched games on television. This was back when the current four members were either serious contenders or, at the very least, competitive.
Could the popularity of NFC East start to rise again?
According to NFL Media, Thursday night’s showdown between the New York Giants and the Washington football team was the most-watched NFL Network exclusive game since 2018.
The game has attracted 7.9 million viewers on both TV and digital platforms.
Giants-Washington is the most watched @nflnetwork Exclusive ‘Thursday Night Football’ game since 2018!
7.9 million viewers (TV + digital) – up + 25% from 2020 NFLN exclusive TNF 3 games on average
532K Digital AMA – Highest Ever for NFLN Exclusive TNF Game
– NFL Media (@NFLMedia) September 17, 2021
Total audience for last night Thursday night football Presented by Bud Light Platinum, the game featuring the Washington football team‘s 30-29 victory over the New York Giants was 7.9 million viewers (TV + digital) – making it the NFL Network the most watched exclusivity Thursday night football game since 2018 (New York Jets vs. Cleveland Browns, 2018 Week 3).
Giants-Washington’s 7.9 million TV and digital viewers on the rise + 25% compared to the NFL Network 2020 exclusive Thursday night football average over three games (6.3 million P2 +) and more + 9% compared to week 2 of last year Thursday night football clash between the Cincinnati Bengals and the Cleveland Browns (7.2 million). Giants-Washington was television most watched TV show of the day.
Digital streaming on NFL digital platforms, Giants and Washington mobile properties, and Yahoo Sports mobile properties generated an average audience per minute of 532K – the highest average digital audience per minute ever recorded for an NFL Network exclusive Thursday night football Game.
This season, Washington has two more prime-time competitions against Seattle on Monday Night Football in November and the Dallas Cowboys on Sunday Night Football in December.
Now if only local Washington TV ratings were that good.