The Women’s EURO 2022 group stage has ended with crumbling records on and off the pitch: new high attendance figures, total goals scored, number of web searches and more.
On the pitch, England’s 14 goals in three group stage matches is an all-time competitive record, while the hosts’ Beth Mead became the first player to score five goals in the group stage and, with Germany’s Alexandra Popp is the first woman to score in all three group matches. Northern Ireland’s Julie Nelson meanwhile became the oldest player to score at a Women’s EURO, signing up against Norway at 37 years and 33 days.
However, while the numbers on the pitch were impressive, the numbers on the other side of the touchline were even more remarkable. Before the tournament even kicked off, a record 500,000 tickets had been sold (more than double the previous record of 240,055 set at Women’s EURO 2017 in the Netherlands) and a whopping 68,871 sold out. turned out to see England beat Austria 1-0 in the opening match, beating the previous best of 41,301 set in the 2013 final in Solna. This record will probably be broken again in the Wembley final.
A total of 369,314 fans purchased tickets for the group stage match; an average of over 15,300 over the 24 matches, with that record of 240,055 spectators set at Women’s EURO 2017 broken in the 16th out of 31 match in the 2022 final. involving the hosts was beaten three times: there were 16,819 in Spain’s game against Finland, then 21,342 in the Netherlands against Sweden and finally 22,596 as the Dutch beat Switzerland 4- 1 to Sheffield to confirm their place in the last eight.
This enthusiasm for the tournament is also reflected in the attendance of 90,000 people at Fan Parties before the final matches, the 100,000 applause streamers distributed in the stadiums and the more than 10,000 supporters who took part in colorful Fan Walks in the stadiums before the matches. Local authorities in Sheffield reported that city center attendance rose by 22% on July 9, the day the Netherlands met Sweden at Bramall Lane.
These numbers are fantastic for the host cities, and the tournament partners also benefit from the global interest in the competition. With all official match statistics and information, highlights every night, plus details of where to watch the matches on TV, the official UEFA Women’s EURO website and mobile app UEFA 2022 have become the No.1 destinations for fans and media, receiving over 5.25m visits (and nearly 20m page views) to date: more than double the number at the same stadium 2017 edition. Around 30% of this traffic comes from the UK, with local fans eager to purchase match tickets and follow teams’ performances at the hugely popular MatchCentres live.
Women’s EURO: some records so far
Most goals in a single UEFA Women’s EURO group stage: 14 (England)
Group stage attendance so far: 369,314
Visits to official website and app: 5.25 million
Social media is also fueling passion for the Women’s EURO: more than four times as many followers have been gained on the official Twitter, Facebook, Instagram, TikTok and Snapchat channels since the start of the tournament compared to the equivalent phase of the 2017 event. Video views and engagements were up tenfold from previous finals, with TikTok, the competition’s official entertainment platform, driving the greatest growth and engagement by providing fans with unseen angles, content in behind the scenes and an immersive live program that lifts the lid on the biggest Women’s EURO.
“This Women’s EURO is what we are all aiming for and hoping for,” said UEFA women’s football manager Nadine Kessler. “He breaks records from start to finish and sets the bar at a level never seen before in all aspects, whether sporting or organizational.
“A lot of work and dedication has gone into the preparations for this tournament and to see it come to fruition is fantastic. We have invested more than ever, and the players, teams, stadium and home supporters and our partners Je I can see and feel that. We are coming to the end of the business; we will see even more records broken. I am very excited for the round of 16, with fantastic games ahead, and we are all ready to leave an incredible legacy behind when the trophy will be presented to the winners at Wembley on July 31.”
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